Wednesday, October 14, 2009

Mojo Mom

The blog I chose to examine and evaluate for this paper is titled “Mojo Mom”. This blog is authored by Amy Tiemann of Chapel Hill, North Carolina and is an extension of her book titled Mojo Mom: Nurturing Yourself While Raising a Family. According to Tiemann, “Mojo Mom” is about “exploring creativity, connection and action”. After reading the current blog and several archived pages, the purpose of the blog was clear. The blog was created to help women figure out their self identity after becoming mothers. The blog posts vary but, for the most part inform people about issues surrounding motherhood and child rearing, as well as identity. Tiemann accomplishes this through podcasts, numerous book reviews, interviews, and a close examination of related current affairs and news worthy events.
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It is obvious to me that one of the goals of this blog is also to raise the spirits of women after motherhood. Tiemann acknowledges motherhood is difficult but also offers many inspirational stories to let fellow mothers know they are not alone. One such story was on Kim Clijsters, who made a comeback to win the U.S. open women’s title after coming out of retirement and tackling injuries and burnouts, all while raising a toddler. She is a hard working woman and the message is simple: if she can do it well, so can the rest of the women.

Although the content of the blog is great, the overall visual design is lacking and dull. There is a white background with simple black text. The usual blog roll and guest interviews on one side with podcasts. The information is rich in content for the intended audience and I think if I were a woman and were to become a mother I would benefit from this very much; I suspect in the future as a father I will also. The content makes the blog in this case. The plain Jane look does not help attract attention nor does it hurt the blog because there are not many distractions from the text. The authors repeated use of pictures also keeps one zoned into the stories as well. There were no advertisements on this blog other than a twitter and a facebook solicitation. I feel this also helped give the feeling of a very intimate blog for mothers and parents alike; not one that was meant to solicit but one that was truly meant to help guide mothers toward raising children to be independent productive young adults, while regaining the sense of personal identity that can sometimes by forfeited because of child rearing.

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