Sunday, December 13, 2009
Jealous Boobs?
First of all, ladies, please tell me you don't believe this crap. The claim is that
1) the shoes "incorporate stability balls under the heels and forefoot to create a natural instability to force muscles to adapt and encourage toning." and
2)"make you feel like you're walking on a soft, sandy beach, providing 28% more gluteus maximus muscle activation, and 11% more calf and hamstring activation."
The commercial clearly suggests, similar to what was discussed in Killing Us Softly, that the main focal point of a woman is either her chest or her ass. For a low price of $99.99 at Lady's Foot Locker women can buy the self esteem that the corporate world has slowly but surely destroyed. I'll leave you with an ever so wise comment from one male viewer:
"oh my god this video is so hot her tits are amazing!! i love this video, GO REEBOK!!!!! man i wish i could bang this chick. and all the women who posted bad things on this video, get off the computer and go back to the kitchen where you belong!!"
If buying these shoes will get me "banged" by a man like this, then I prefer the cellulite.
Outrageous Act
Objectification
Friday, December 11, 2009
Tough Guise
Tough Guise/Killing Us Softly
It really doesn’t seem noticeable until seeing a film like Jackson Katz’s the boxes that we confine each gender to. And then after watching these films it seems to be the only thing I notice. This isn’t the first time it’s come up either, we saw it when reading Baby X, but what I can’t understand is how to create change. If these images of what is female and what is male has become fully ingrained in society, so much so that it is unconsciously passed along to new generations, is it possible to reverse it? Even though we saw the pure degradation of women through advertising in Killing Us Softly, it seems ironic that women actually have an easier time pushing the boundaries of their gender roles. Maybe the first battle is getting people to admit there is a problem. To be able to address these issues we must first acknowledge that they exist.
Maybe to see change we need an army of baby X’s. What advice can we give parents of new babies to try and decrease the continuing cycle? It seems that the stories of parents fighting against gender norms are unique. They may be accomplishing a small piece toward societies improvement as a whole, but what is the cost. The cost is the unique family fighting against the norm. It takes courage and determination to reverse something as ingrained as this. Unfortunately, this world seems to be lacking in courageous and determined people, especially in this area. It is most likely a large struggle for parents to overcome their own life education that girls must be feminine and boys masculine. To watch their child walk out into the world pushing gender norm boundaries must be quite the dilemma for parents who are programmed to only want to do the best for their children and keep them safe. People who fight gender norms must be selfless, they are fighting for something that most likely will not be resolved in the near future and they have to have enough courage for those who will come after them.
Vietnamese Women
The above article talks about the plight that Vietnamese women suffer from because of society and inequality. While I wholeheartedly agree that those issues are deplorable and should immediately be resolved, I am so tired of reading and hearing about all these articles and coverage on how all Vietnamese women are mistreated. All of these articles and news coverage seem to do is give the illusion that Vietnamese women have nothing good in their lives; their portrayals make people think that all that happens to them is they get beaten everyday of their lives. A Vietnamese woman is so much more than a subservient wife and mother whose life is shackled to the home and kitchen. Instead of publishing all of these work that give Westerns the image of poor women needing to be saved, these newspapers and organizations should focus more on all of the other roles that Vietnamese women assume: in most cases, they are also business owners, the financial head of households, the glue that holds the entire family together. Like housewives in America, Vietnamese women are regarded as nothing but slaves; people who don't have stories and lessons to share, people who don't have their own opinions and aspirations of their own. Perhaps if everyone focused less on the negativity that Vietnamese women as a whole suffer from and focus more on the individual woman and her personal story, their living conditions, like all of these research and speculation, would become less based in academia and theories and more on actions and application.