Just today I had a friend from home come to visit for a lunch date and just to catch up. Over our Alberto's extra cheese pizza she mentioned Reebok's new shoes that apparently do wonders for the female body. Being at Wheaton, without cable, clearly I hadn't seen the ads yet, but upon returning to my room decided to look into this miraculous footwear. This is what I found:
First of all, ladies, please tell me you don't believe this crap. The claim is that
1) the shoes "incorporate stability balls under the heels and forefoot to create a natural instability to force muscles to adapt and encourage toning." and
2)"make you feel like you're walking on a soft, sandy beach, providing 28% more gluteus maximus muscle activation, and 11% more calf and hamstring activation."
The commercial clearly suggests, similar to what was discussed in Killing Us Softly, that the main focal point of a woman is either her chest or her ass. For a low price of $99.99 at Lady's Foot Locker women can buy the self esteem that the corporate world has slowly but surely destroyed. I'll leave you with an ever so wise comment from one male viewer:
"oh my god this video is so hot her tits are amazing!! i love this video, GO REEBOK!!!!! man i wish i could bang this chick. and all the women who posted bad things on this video, get off the computer and go back to the kitchen where you belong!!"
If buying these shoes will get me "banged" by a man like this, then I prefer the cellulite.
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I used this add in my Outrageous Act- it was in almost every magazine I looked through. Talk about defacing women and treating them purely as objects. Most of the commercials for these shoes don't even show her face! Who is Reebok trying to sell to anyways? My boobs being jealous of my butt really doesn't inspire me to go out and grab a pair.
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