Thursday, December 10, 2009

Women in Ads

After seeing ads like those that Dolce and Gabbana publish worldwide, it really makes me wonder who is setting these beauty standards? How is looking like a half dead woman who resembles a plastic mannequin something to strive for? Is that what men in our society want us to look like? Would they prefer us without any of our feminine traits to the way which we were created to look like? The dove campaign has the right idea on how to portray beauty. Almost 100% of other ads in newspapers and magazines alter the way the female body looks like. People are making a living off of things like photo shop and other ways of altering images to be something more "perfect". In this video we can see how an already beautiful body is changed to be something which is more aspired.

http://www.youtube.com/watch?v=aHLpRxAmCrw&NR=1

The message that this sends to not only young women, but every women- is that beauty perfection is attainable at any age.

2 comments:

  1. Advertising is out of control. I remember the models in magazines being thin when I was in middle/high school but not as thin as they are now. They don't resemble real people. At least we got a milder version when we were that age but what about girls who are 13, 14, 15, and so on right now? I wonder if there has been a noticeable increase in eating disorders since I was that age? There's most likely a strong link to the increase in advertisement distortion.

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  2. Is it just me or are some of the pictures better before the re-touching? They take the natural blush color out of each person's cheeks and turned that little boy into such a creepy scary movie character. Like Chloe says, this problem just keeps getting worse and at this point I fear for our daughter's generation and the images that they will be bombarded with.

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